National Furniture has as it’s continuing goal to be price competitive with any comparable product in almost any market.  Since it’s inception, it has made a conscious effort to minimize it’s own internal costs, and to pass that cost savings on to the consumer.  Many times prices have increased at little more than the rate of inflation, keeping it’s products competitive.  

National Furniture has an advantage in that it is the only company of it’s kind manufacturing in the tri-state area, thus it has much lower transportation and inventory costs than it’s competitors. The company’s products represent a value given their reputation for quality, and this attribute, more than anything else, has kept sales robust.

National Furniture typically marks up it’s final product by roughly 50% over the cost of it’s raw material input.  Because consultants make a commission on the furniture they sell, they do not rely solely on consulting fees for their income.  Therefore, the company is able to substantially undercut the price of competitors who must cover their wages solely with their consulting fees. The sales consultants have the option to waive fees for design when a customer makes an unusually large furniture purchase (over $50,000.00 for example). 

The following table (Price Comparison) represents the pricing structure of National Furniture: